Aarna is a specialty health and skincare clinic delivering expert care across dermatology, skin treatments, and wellness services. We rebuilt their entire website on SEO-first principles — and within months, Google noticed. The numbers speak for themselves.
From Zero Visibility to 1.66M Impressions & 5,550 Organic Clicks
Google Search Console — Verified Data aarnaclinic.com
5.55K
Total Clicks
1.66M
Total Impressions
0.3%
Average CTR
25.9
Avg. Position
Clicks (web) 5.55K
Impressions (web) 1.66M
Pages with first impressions Growing ↑
What Was Holding Aarna Clinic Back
The health and skincare industry is one of the most competitive search verticals in India — with hundreds of keywords to target across dermatology, skin treatments, wellness, and specialty care. But ranking for the wrong keywords generates zero patient inquiries.
- Current rankings were limited to irrelevant, low-competition keywords with no commercial intent — generating no quality patient leads
- High-value keywords like “skin clinic Bangalore”, “dermatologist near me” and “skincare treatment India” had zero presence on Google
- Existing website had no SEO architecture — all service and treatment pages had thin content under 200 words with no keyword targeting
- No structured data (Schema) — Google couldn’t understand the clinic type, specialties, or treatments offered
- Poor mobile performance with slow load times — well above Google’s 2.5s threshold, suppressing rankings
Our SEO-First Rebuild Approach
Our first approach was to find out why they were struggling to rank for relevant health and skincare keywords. We did a full site audit and analysed 12 months of Google Search Console data — and found the website needed a complete SEO-first rebuild, not just optimisation on an old template. Here are the things we did to combat the challenges:
01
Domain & Page Authority Rebuild
We worked on the Domain and Page Authority of the site so it could rank for competitive health and skincare keywords — growing DA through targeted, relevant link acquisition from authoritative medical and wellness sources.
02
Efficient Link Building Strategy
With an efficient link building strategy, we acquired quality backlinks from authoritative sites — health portals, dermatology directories, medical associations, and wellness publications across India.
03
Quality Content & Keyword Targeting
We created quality content and targeted low-competition keywords first to build early ranking momentum — then used those authority gains to push into high-value competitive skincare and health treatment terms.
04
UX & Conversion Optimisation
With a scalable UX approach and design improvements, we increased appointment bookings from the keywords Aarna Clinic was already ranking for — turning existing traffic into patient consultations.
05
On-Page & Technical SEO Strategy
We created an efficient on-page and technical SEO strategy followed throughout the campaign — fixing critical issues, deploying medical schema markup sitewide, and significantly reducing mobile load time to meet Google's 2.5s threshold.
06
AI-Powered Keyword Intelligence
Using AI keyword clustering, we mapped 1.66M+ impression opportunities by search intent — building a complete roadmap that prioritised high-intent treatment and consultation keywords to drive real patient leads, not just traffic.
What We Achieved
We helped aarnaclinic.com rank on Google for highly competitive health and skincare keywords. Domain and Page Authority increased significantly with our SEO strategy. Here are the numbers:
1.66M
Total Google search impressions
5,550
Total organic clicks to website
0.3%
Average click-through rate
25.9
Average ranking position on Google
aarnaclinic.com now ranks on Google for health, skincare, and dermatology keywords across India. Domain Authority grew significantly with our targeted SEO strategy. Google Search Console shows 1.66M total impressions and 5,550 total clicks — a lifetime high for the website. A massive 1.66 million impressions signals strong and growing brand visibility in the competitive health and skincare space, with consistent patient inquiry growth from high-intent search queries.
Google My Business Result
The Business Impact on Aarna Clinic
Our SEO campaign led to significant growth in organic traffic and search engine rankings. We were able to impact Aarna Clinic’s business in the following ways:
- ✓ The site ranks on Google for health, skincare, and dermatology keywords across India — driving consistent organic discovery for specialty treatments and consultations
- ✓ Organic traffic hits a lifetime highest record with 1.66M impressions — establishing Aarna Clinic as a visible and trusted brand in the health and skincare space
- ✓ High-intent skincare and treatment keywords are tracked in Google search results every month — with key terms ranking and driving real patient appointment inquiries
- ✓ Google Search Console verified: 1.66M total impressions and 5,550 total clicks — a lifetime high and a testament to growing search visibility
- ✓ Domain Authority grew significantly — giving Aarna Clinic the authority to compete for high-value health and skincare keywords across India
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