From Zero Visibility to 259K Impressions & 9,070 Organic Clicks

Atlas Logistics is a certified freight, customs brokerage & supply chain company operating pan-India. We rebuilt their entire website on SEO-first principles — and within months, Google noticed. The numbers speak for themselves.

Google Search Console — Verified Data atlaslogistics.co.in

9.07K

Total Clicks

259K

Total Impressions

3.5%

Average CTR

19.4

Avg. Position

Clicks (web) 667

Impressions (web) 19.4K

Pages with first impressions Growing ↑

What Was Holding Atlas Logistics Back

The logistics and freight industry is one of the most competitive search verticals in India — with hundreds of keywords to target across freight, customs, warehousing, and supply chain. But ranking for the wrong keywords generates zero business inquiries.

Current rankings were limited to irrelevant, low-competition keywords with no commercial intent — generating no quality leads

High-value keywords like “freight forwarding Bangalore”, “customs broker India” and “air cargo company Bangalore” had zero presence on Google

Existing website had no SEO architecture — all 8 service pages had thin content under 200 words with no keyword targeting

No structured data (Schema) — Google couldn’t understand the business type, services, or certifications

Poor mobile performance with a 6.8 second load time — well above Google’s 2.5s threshold, suppressing rankings

Our SEO-First Rebuild Approach

Our first approach was to find out why they were struggling to rank for relevant logistics keywords. We did a full site audit and analysed 12 months of Google Search Console data — and found the website needed a complete SEO-first rebuild, not just optimisation on an old template. Here are the things we did to combat the challenges:

Domain & Page Authority Rebuild

We worked on the Domain and Page Authority of the site so it could rank for the competitive freight and logistics keywords — growing DA from 9 to 31 through targeted, relevant link acquisition.

Efficient Link Building Strategy

With an efficient link building strategy, we acquired 58 quality backlinks from authoritative sites — EXIM trade portals, IATA/FIATA directories, and Bangalore business associations.

Quality Content & Keyword Targeting

We created quality content and targeted low-competition keywords first to build early ranking momentum — then used those authority gains to push into high-value competitive freight terms.

UX & Conversion Optimisation

With a scalable UX approach and design improvements, we increased lead generation from the keywords Atlas Logistics was already ranking for — turning existing traffic into business inquiries.

On-Page & Technical SEO Strategy

We created an efficient on-page and technical SEO strategy followed throughout the campaign — fixing 63 critical issues, deploying schema markup sitewide, and reducing mobile load time from 6.8s to 2.1s.

AI-Powered Keyword Intelligence

Using AI keyword clustering, we mapped 480+ opportunities by search intent — building a complete roadmap that prioritised commercial-intent keywords to drive real business leads, not just traffic.

What We Achieved

We helped atlaslogistics.co.in rank on Google for highly competitive logistics and freight keywords. Domain and Page Authority increased significantly with our SEO strategy. Here are the numbers:

259K

Total Google search impressions

9,070

Total organic clicks to website

40%

Surge in monthly organic traffic

100+

Keywords ranking on Page 1

atlaslogistics.co.in now ranks on the first page of Google for more than 100 keywords across freight, logistics, and supply chain queries. Domain Authority grew from 9 to 31. Google Search Console shows 259K total impressions and 9,070 total clicks — a lifetime high for the website. A 40% surge in monthly organic traffic was recorded, along with a significant increase in quality lead generation from high-intent search queries.

The Business Impact on Atlas Logistics

Our SEO campaign led to significant growth in organic traffic and search engine rankings. We were able to impact Atlas Logistics’ business in the following ways:

✓ The site ranks on the first page of Google Search Engine for more than 100+ keywords across freight, logistics, customs brokerage, and supply chain queries
✓ Organic traffic hits a lifetime highest record of 3,000+ visitors month on month to the website
✓ More than 300+ keywords are tracked in Google search results every month — out of which 100+ keywords rank on Page 1
✓ Google Search Console verified: 259K total impressions, 9,070 total clicks, and 3.5% CTR — above the 2.1% industry average
✓ Domain Authority grew from 9 to 31 — giving Atlas Logistics the authority to compete for high-value freight and logistics keywords across India

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