Fortuna Constructions is a trusted construction company. We rebuilt their entire website on SEO-first principles — and within months, Google noticed. The numbers speak for themselves.
From Zero Visibility to 53K Impressions & 2,210 Organic Clicks
Google Search Console — Verified Data fortunaconstructions.com
2.21K
Total Clicks
53K
Total Impressions
4.2%
Average CTR
7.9
Avg. Position
Clicks (web) 2.21K
Impressions (web) 53K
Pages with first impressions Growing ↑
What Was Holding Fortuna Constructions Back
The construction industry is one of the most competitive search verticals in India — with hundreds of keywords to target across residential, commercial, infrastructure, and interior projects. But ranking for the wrong keywords generates zero business inquiries.
- Current rankings were limited to irrelevant, low-competition keywords with no commercial intent — generating no quality leads
- High-value keywords like “construction company Bangalore”, “residential builders Bangalore” and “commercial contractors India” had zero presence on Google
- Existing website had no SEO architecture — all service pages had thin content under 200 words with no keyword targeting
- No structured data (Schema) — Google couldn’t understand the business type, services, or project portfolio
- Poor mobile performance with slow load times — well above Google’s 2.5s threshold, suppressing rankings
Our SEO-First Rebuild Approach
Our first approach was to find out why they were struggling to rank for relevant construction keywords. We did a full site audit and analysed 12 months of Google Search Console data — and found the website needed a complete SEO-first rebuild, not just optimisation on an old template. Here are the things we did to combat the challenges:
01
Domain & Page Authority Rebuild
We worked on the Domain and Page Authority of the site so it could rank for competitive construction keywords — growing DA through targeted, relevant link acquisition from authoritative industry sources.
02
Efficient Link Building Strategy
With an efficient link building strategy, we acquired quality backlinks from authoritative sites — real estate portals, construction industry directories, and Bangalore business associations.
03
Quality Content & Keyword Targeting
We created quality content and targeted low-competition keywords first to build early ranking momentum — then used those authority gains to push into high-value competitive construction and builder terms.
04
UX & Conversion Optimisation
With a scalable UX approach and design improvements, we increased lead generation from the keywords Fortuna Constructions was already ranking for — turning existing traffic into project inquiries.
05
On-Page & Technical SEO Strategy
We created an efficient on-page and technical SEO strategy followed throughout the campaign — fixing critical issues, deploying schema markup sitewide, and significantly reducing mobile load time to meet Google's 2.5s threshold.
06
AI-Powered Keyword Intelligence
Using AI keyword clustering, we mapped construction-specific opportunities by search intent — building a complete roadmap that prioritised commercial-intent keywords to drive real project leads, not just traffic.
What We Achieved
We helped fortunaconstructions.com rank on Google for highly competitive construction and builder keywords. Domain and Page Authority increased significantly with our SEO strategy. Here are the numbers:
53K
Total Google search impressions
2,210
Total organic clicks to website
4.2%
Average click-through rate
7.9
Average ranking position on Google
fortunaconstructions.com now ranks on the first page of Google for construction and builder keywords across Bangalore and pan-India queries. Domain Authority grew significantly with our targeted SEO strategy. Google Search Console shows 53K total impressions and 2,210 total clicks — a lifetime high for the website. A strong 4.2% average CTR was recorded, along with a significant increase in quality lead generation from high-intent construction search queries.
The Business Impact on Fortuna Constructions
Our SEO campaign led to significant growth in organic traffic and search engine rankings. We were able to impact Fortuna Constructions’ business in the following ways:
- ✓ The site ranks on the first page of Google Search Engine for construction, builder, and contractor keywords across Bangalore and pan-India queries
- ✓ Organic traffic hits a lifetime highest record with consistent month-on-month growth in visitors to the website
- ✓ High-intent construction keywords are tracked in Google search results every month — with key terms ranking on Page 1 driving real project inquiries
- ✓ Google Search Console verified: 53K total impressions, 2,210 total clicks, and 4.2% CTR — above the industry average
- ✓ Domain Authority grew significantly — giving Fortuna Constructions the authority to compete for high-value construction and builder keywords across Bangalore and India
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